Ask Marios Schwab for the picture that comes to mind when he thinks of Halston, and he’ll admit that he reaches for the same mental snapshot we all do: Bianca Jagger, in a draped black dress, entering Studio 54 on a white horse. Unlike the rest of us, however, Schwab has the chance to conjure a new vision of Halston, one scrambled out of the brand’s sexy, seventies-heyday DNA but updated in Schwab’s own image. Last week, it was announced that the London-based Schwab would be taking the reins at Halston, a label that’s seen its share of troubles since Roy Halston Frowick exited the stage. Since 1983, the Halston legacy has been entrusted to more than a half-dozen designers, with fitful success. The previous designer, Marco Zanini, lasted only two seasons. Schwab has a rather formidable challenge before him as he seeks to turn the ship around. And the Greek-Austrian designer will be upping the ante for himself by continuing to design his eponymous label, which launched in 2005 and earned him the Best New Designer prize at the British Fashion Awards in 2006 and the prestigious Swiss Textiles Award in 2007. Here, Schwab talks to Style.com about moving into the house that Roy built.
Monday, June 1, 2009
A Conversation With Halston’s New Man
Ask Marios Schwab for the picture that comes to mind when he thinks of Halston, and he’ll admit that he reaches for the same mental snapshot we all do: Bianca Jagger, in a draped black dress, entering Studio 54 on a white horse. Unlike the rest of us, however, Schwab has the chance to conjure a new vision of Halston, one scrambled out of the brand’s sexy, seventies-heyday DNA but updated in Schwab’s own image. Last week, it was announced that the London-based Schwab would be taking the reins at Halston, a label that’s seen its share of troubles since Roy Halston Frowick exited the stage. Since 1983, the Halston legacy has been entrusted to more than a half-dozen designers, with fitful success. The previous designer, Marco Zanini, lasted only two seasons. Schwab has a rather formidable challenge before him as he seeks to turn the ship around. And the Greek-Austrian designer will be upping the ante for himself by continuing to design his eponymous label, which launched in 2005 and earned him the Best New Designer prize at the British Fashion Awards in 2006 and the prestigious Swiss Textiles Award in 2007. Here, Schwab talks to Style.com about moving into the house that Roy built.
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